Content Marketing 101

First things first, right? Content marketing 101 is all about getting down to the basics. Who is your brand? What is your product or service? and who is your customer. There are lots of ways to hone in on your customer, learning about their age, status, and way of life is important. But it's also important to learn what makes them tick, who their are. You can't effectively speak to everyone. You have to speak directly to a target audience. That's what content marketing helps you do. Sure, you c... http://ift.tt/2hK591m